The Lifesaving Society – Manitoba Branch has partnered with radio stations around the province to deliver drowning prevention and public safety messages to all Manitobans.
Lifesaving Society messages in French are heard on CKXL-FM, a community-owned, French-language radio station in Winnipeg that broadcasts on 91.1FM. The station broadcasts to more than 90% of Manitoba’s French communities. 91.1 FM has positioned itself as the voice of the Franco-Manitoban community.
Cree and Ojibway
Lifesaving Society messages in Cree and Ojibway are heard on NCI-FM, which owns and operates 57 radio transmitters from Winnipeg to Churchill. According to Probe Research and Statistics Canada, 69% of all Manitoba Indigenous peoples listen to NCI on a regular basis.
Tagalog (Filipino) and Punjabi
Lifesaving Society messages in Tagalog (Filipino) and Punjabi are heard on AM 810 CKJS Winnipeg’s Multilingual radio station which caters to Winnipeg’s Ethnic groups that comprise over 50% of Winnipeg’s population. Nowhere else can listeners receive news and information in their native languages.
The Tagalog message is heard on Afternoon Pasada, from 3pm to 7pm where host Lucille Nolasco offers a mix of music and news stories from the Philippines, Canada, and around the World.
The Punjabi message is heard on Radio Dhmaal from 1pm to 3pm where host Bhupinder Toor covers cultural, religious, social, community, news and entertainment topics as well as offering a vast selection of Punjabi and Hindi music.